Digital marketing agencies change a lot. Every new development means the opportunity to do even better for your clients. So if you are not up on the latest trends, like a new social platform or another type of advertisement, then you will lose customers to your competition.
That’s why we are here to tell you about the next big thing in digital marketing: chatbots. Facebook Messenger chatbots, to be exact. They help businesses of all sizes across different industries automate customer support, lead generation, and sales tasks. We are here to tell you that your marketing agencies should offer chatbots as a service to your clients. It is a win-win for both of them and you!
What’s in it:
- Conversational Marketing: Future of Customer Success
- Build a Chatbot (Easy to Hard)
- Chatbot marketing benefits for every business
- Low maintenance costs
- Generate recurring revenue with chatbot
- Facebook Ads and chatbots : killer combination
- Mobile engagement Importance
- Conclusion
- FAQs
Conversational Marketing: Future of Customer Success
Here’s why:
Messages are becoming more popular. They are often on Facebook
First, think about the fact that Facebook Messenger was the third-most downloaded app last year. It is also popular this year. People from all over the world use it. That is why it makes sense to meet them there and answer their questions through a chatbot on Facebook Messenger.
Customers want businesses to be on Messenger
Lots of people want to talk to businesses on Facebook. 63% of consumers think that businesses should be reachable on Messenger. In fact, almost 62% say that messaging is the most convenient way to get in touch with companies.
People are already using bots
67% of people used a chatbot for customer support in the past year. People are getting more comfortable with this technology. Your company and clients should use it too.
Facebook chatbots are becoming more popular. They are a way for people to get information about brands. Chatbots are a good solution for companies in all industries. You should use them now because they will only become more popular in the future.
Build a Chatbot (Easy to Hard)
Many people are surprised when they hear about chatbot technology. They think it is complicated and takes a lot of special training to do. This is not true! Anyone can make a chatbot on Facebook Messenger.
You don’t need a lot of skills to build a chatbot. You can use drag-and-drop controls and an interface that we have made for you, which makes it easy to make content elements. This is the easiest way to build a chatbot, so everyone from business owners to marketers and social media managers can take advantage.
Chatbot marketing agencies benefits for every business
Chatbots are useful in any industry. So no matter what kind of business your clients are in, you can build a chatbot for them on Facebook messenger that will help them with customer service, lead generation, and sales.
If your clients are in one or two industries, it’s better. You can make chatbot frameworks that are ready for new customers. PineChatBot did this with the help of engineers.
If you sell chatbot services to clients in one specific niche, it is easy. You can use the templates and customize them for many other people. Chatbot services are good for marketing agencies because you can get better results with less effort.
Low maintenance costs
Chatbots are cheaper and faster than creating an app or hiring employees for each task. It is hard for one person to take care of more than one person at a time. So it will be expensive if you hire employees to talk with the customers by phone all the time. But if you have chatbots, they can do this for you. They will save money and make sure that your customer does not get mad when there is a mistake because it was not done by a real person.
Chatbots are a cost-saving feature that most businesses are looking into. They are easy to change and can be tailored to different needs, depending on what the user’s app is for. Chatbots will deal with 90% of all client queries within five years which means that by 2022, they will save businesses $8 billion in costs.
Generate recurring revenue with chatbot
Facebook Messenger chatbots are not a set-and-forget tool. You should check them every so often to make sure they are doing what you want. That is one way to earn money from clients that buy your chatbot. You can offer a package where you check in on the bot every two weeks or monthly.
Chatbot companies can make money by selling their chatbots. Chatbots require time to train. Clients need regular maintenance, or they will not work properly. To make money, chatbot companies must charge clients a recurring fee for the service of training and maintaining a chatbot.
Facebook Ads and chatbots : killer combination
If you offer Facebook ads services to your clients, a chatbot can be an easy upsell. You can charge them more and add a bot to their Facebook ads account. Then it will help you get better results for them!
They did it with advertisements. When people clicked, they went to a chatbot in Messenger. This is why this is such an effective tactic:
- These ads can be put on Instagram and Facebook. Instagram and Facebook are two social media platforms that a lot of people use. That means you can show your ads to lots of people all over the world with those platforms.
- The click-to-Messenger ad format is not used often. That means that you won’t have much competition, and most people will think it is an interesting experience.
- PineChatBot offers a built-in ads tool to help marketing agencies with Facebook advertising. You can manage and monitor your clicked ads and other types of chatbot ads in one place. This makes it easier to manage your Facebook advertising campaigns, and easier to share results and data with your clients.
Mobile engagement importance
Another important thing to think about is mobile phones. This type of marketing can help you get more people using your phone. Look at these numbers for mobile engagement rates. People are using their phones more now than they are on their computers, so this is very important to keep in mind.
The Facebook Messenger bot experience is mobile optimized. This means it’s easy to use on a phone. Prime users are given all the information they need before they visit your mobile site, which is very important. You can take all the parts of your website that don’t work well in small screen size and instead make them into “chatbots” (virtual people in chat) for Facebook Messenger and have them work much better than if you just had them on a website.
Conclusion
Marketers should take advantage of the convenience and time-saving benefits to offer chatbot services for their customers. Chatbots can provide a personalized experience, as well as crucial customer data that may be used in other marketing channels like email campaigns or webinars. If you’re considering adding chatbot services to your business, we would love to help! Our team has years of expertise working with all kinds of companies on how they can use this technology effectively. Contact us today and let’s get started.
FAQs
A chatbot is a computer program designed to hold conversations in the form of text. These texts can take on any form, which may include an exchange of question-and-answer sentence pairs. Chatbots are often used by call centers to provide customer service over the phone or other digital mediums because they are able to respond faster than humans could, and with better accuracy.
Chatbots are important because they allow customers to communicate with your business without any human interaction at all. Chatbots replace traditional ways of communicating, saving customers time and companies money.
The customer experience is becoming much more personalized because of chatbots. For example, chatbots are now able to greet people by name, remember what they talked about in the past, and build relationships with them.
One of the best company that provide insightful and powerful AI chatbot solutions is called PineChatBot, which understands that there is much to be done in order to make chatbots as great as they can possibly be. PineChatBot, therefore, offers a variety of different AI enthusiasts with understanding and potential insights to help them feed their goals or project goals.
