You might already know what chatbot software does. They can answer your questions. Chatbots help companies do things like:
- Answer questions quickly, anytime of the day.
- Generate leads. Qualify them.
- Move shoppers back and forth to the different levels of your store.
- Recommend products to customers.
Many business owners and marketers don’t know that chatbots can help with other areas of their business. Chatbots can help improve SEO, increase digital ad performance, boost customer retention, and lots more. If you already have a chatbot or are considering building one, scroll to learn about the several perks they can bring to your brand.
What’s in it:
- Chatbot software can reduce your bounce rate
- Improve session duration
- Chatbot Software shape content marketing strategy
- Improve your customer service reviews
- Balance Automation with Human Touch
- Chatbot software can improve your ad and ROI performance
- Enhance your social media marketing strategy
- Chatbot can increase customer retenion
- Conclusion
- FAQs
Chatbot software can reduce your bounce rate
Bounce rate is a number that tells you how many people only visit one page of your website. It does not count toward your search ranking. If you want to rank higher on Google, then the bounce rate for your website should be below.
Website abandonment is a real problem for online merchants. The average website has a bounce rate of 42%. That’s because websites with high bounce rates often have user experience (UX) issues. Their pages are not easy to navigate, so visitors leave. To fix this problem, make your website as easy to use and design it as the other sites people visit.
Chatbot software is a new way to decrease bounce rates. You can get navigation help from the start. Chatbots ask questions that people want to know about on your website. Then chatbots point them in the right direction, for example, to an information page or a product page, or even to a live agent.
Improve session duration
Session duration is how long someone spends time on your website before going back to the search engine results page. Google uses it to rank your site. It can tell that there is good information on your site if people stay for a long time.
39% of B2B marketers are already saying that chatbots will help you to spend more time on your website. This is similar to how a Messenger bot would help you find out more information about something, or maybe even teach you something new about the product.
People can use chatbots to ask for help. Chatbots will answer them and guide them to the correct information. Or, if people don’t have a specific problem, chatbots can keep people on the website by asking them questions about their interests and recommending content related to those interests.
Chatbot Software shape content marketing strategy
Content marketing is a way to make your site higher in search engine rankings. You need to identify what people might want to know about, then answer their questions with good content. Then you need to optimize the content by using keywords related to these issues.
While keyword research can help you find out what your customers are searching for, it is sometimes easier to hear from them directly. That is where chatbots come in. They can talk with people and learn more about what they want by having a friendly back-and-forth conversation or quiz. Right now 22% of organizations use chatbots to collect data. That means 78% are missing a huge opportunity!
Chatbot data can help you find out what your customers are asking about. You can use this information to create content that solves the problems they have. If the articles or videos you create are good, people will find them online and you will rank higher for keywords that people search for to solve their problems.
Improve your customer service reviews
Reviews are a good way to make your business look better. If you get a lot of them, Google might put you on the local pack for people looking for stuff close by. It doesn’t matter if your business is not in the area or if it’s different from what people search for, reviews still help with how Google ranks your page.
Improving the customer experience is a good idea. People want to talk to someone and they want fast service. It’s important that you do it. 88% of marketers agree that people expect personalized service and need it as soon as possible if not right away.
Using messenger chatbots can help improve your customer service. Chatbots can remember things like the user’s name, time zone, and preferences from past conversations. This means that they are available to answer questions at any time of the day. Studies show that this can boost customer satisfaction by a quarter and slow down response times by 300%.
Balance Automation with Human Touch
Combining AI and live chat can help you to provide better customer service. This way customers who do not need human help can talk to a robot. When they really need help, the customer can talk with a human agent. It is important to use this combination because it offers better customer service.
AI-enabled chatbots can support customers by answering their questions. This helps increase customer satisfaction. Sometimes the bot will not know what the customer is asking and need to hand over to a human for help.
Different ways businesses benefit when they understand the difference between chatbot vs live chat and integrate them together:
- If you have a complicated question, talk to an agent. They can answer your question and let you know what else might be needed.
- The transition from a chatbot to live chat is smooth, so customers can get a real-time response. This is the best of both worlds for them.
- The integration of live chat and chatbots together can help brands communicate with customers all day, every day.
Chatbot software can improve your ad and ROI performance
Chatbots are great tools for talking to your customers. This data can help you when you are advertising on social media. The more you know about your audience, the better you can target them with ads.
A Taiwanese company for skincare products started getting more data on their customers. They used that data to create a Facebook ad that got more people interested. The company made an ad that cost less than $5.00 and they got 10 times the return on their investment.
Enhance your social media marketing strategy
To increase your brand awareness, you should encourage people to share the posts you post on social media. This is like when a snowball starts rolling down a hill and gathers a lot of snow in its path. The snowball effect means that when people share your posts, they will be seen by their audiences too. And this is one of the most effective ways to build brand awareness quickly.
To get this effect started, build a chatbot that helps your target audience. Then, encourage them to share the link with their friends. They are usually like-minded people.
A political party in Taiwan wanted young people to vote. They created a chatbot that a person could use to learn about the election and be reminded when it was time for voting. The chatbot helped many young people vote because they shared it with their friends who also wanted to vote.
Chatbot can increase customer retenion
The most important part of a business is to find new customers. You should spend some of your time on this, too. But the best way to make money is to keep your old customers happy so they will buy more things from you again.
Netting return customers can be difficult. It depends on how well you know them, how personalized your service is and how smooth your sales process is.
- Personalization is a good idea. Lots of people expect businesses to be personalized, so it’s good to do that. This is why many brands use personalization techniques in their customer retention strategies and bots are perfect for this. Lots of leaders found that they have been able to help more loyal customers with the use of personalized interactions like chatbots.
- Second, think about how easy it is to buy and buy again from your store. If many people say it is hard to retain customers because of the long sales cycles at a company, then the problem might be that people don’t want to buy products from companies who make it difficult. The process should be fast and smooth for shoppers.
That’s where chatbots come in again. Messenger bots can help you buy. For example, Photobooth Deluxe uses a chatbot to sell its products on Facebook and it works well. They changed how they buy from customers because they now use the chatbot instead of people ordering by hand. The bot has helped them sell over $100,000 worth of things within a few months and is easy for customers to use.
Conclusion
The idea of using chatbots is not new, but they are still developing and have a lot to offer. With that in mind, it’s important for you to consider how these benefits might be relevant as they evolve over time. If you’re interested in learning more about this topic or want help implementing any of the 7 hidden benefits we’ve discussed, let us know! We can’t wait to hear from you if there’s anything else on your mind too.
FAQs
Chatbot is a service that functions as automated chat service. It is not meant to replace people, but provide customer with an improved level of live chat services.
Chatbots provide an interactive customer experience, improve productivity by routing conversations to the best agent for each question, and serve as a replacement for traditional IVRs.
Facebook Messenger’s chatbot service allows you to interact with businesses and other people through messages instead. It can be used to purchase products, set up appointments, or answer questions.
Instagram Chatbot is a tool to automate Instagram marketing. It helps you in many ways which includes giving you insights on your interactions with followers, knowing when your followers have been following and unfollowing you, tracking the growth of your account and more.
The best chat service for naturally conversing with people is called PineChatBot. It has an AI of its own, so it’s able to hold a conversation of any length. Plus it’s often updated with new features or new ways to keep chats fresh and exciting. While the bot your looking for may come at a cost, you just need to stop on by PineChatBot Chatbot Builder!
